Topshop Teams With Pinterest for Holiday Campaign
[above: Topshop’s holiday campaign homepage. Courtesy Photo]
Topshop has collaborated with Pinterest on its holiday campaign, called “Dear Topshop,” which will be activated across all of the brand’s platforms, including stores, online, social media and editorial. From today, the Topshop homepage will be transformed to feature quirky dropdown options for shoppers looking for “A Gift That Will Wow” or something for “Someone Who Loves Sparkle.” Topshop hopes that these categories will help its customers find the perfect gift or party season outfit. The products returned in the search can then be pinned, shared on Facebook or Twitter, or shopped. The most pinned products will be featured on the TOPSHOP.com homepage every day. A competition will run on Pinterest, whereby users can create holiday-inspired boards for the chance to win prizes including shopping sprees, the opportunity to design a “dream dress,” tickets to the brand’s Fashion Week show and invitations to the launch of Kate Moss’ upcoming collection for Topshop.  For More

Topshop Teams With Pinterest for Holiday Campaign

[above: Topshop’s holiday campaign homepage. Courtesy Photo]

Topshop has collaborated with Pinterest on its holiday campaign, called “Dear Topshop,” which will be activated across all of the brand’s platforms, including stores, online, social media and editorial.

From today, the Topshop homepage will be transformed to feature quirky dropdown options for shoppers looking for “A Gift That Will Wow” or something for “Someone Who Loves Sparkle.” Topshop hopes that these categories will help its customers find the perfect gift or party season outfit.

The products returned in the search can then be pinned, shared on Facebook or Twitter, or shopped. The most pinned products will be featured on the TOPSHOP.com homepage every day.

A competition will run on Pinterest, whereby users can create holiday-inspired boards for the chance to win prizes including shopping sprees, the opportunity to design a “dream dress,” tickets to the brand’s Fashion Week show and invitations to the launch of Kate Moss’ upcoming collection for Topshop.  For More

  1. elliesalinas reblogged this from womensweardaily
  2. stylekoalalities reblogged this from womensweardaily
  3. kasia-m-e-krynska reblogged this from womensweardaily
  4. thepearshapedgirl reblogged this from womensweardaily
  5. xime2210 reblogged this from womensweardaily
  6. gladragsandhashtags reblogged this from womensweardaily and added:
    Topshop & Pinterest = winning.
  7. nitakaroliina reblogged this from womensweardaily
  8. lisiharrison reblogged this from womensweardaily and added:
    This is GENIUS.
  9. jenncork reblogged this from womensweardaily and added:
    Oh good idea!
  10. c-eclecticstyle reblogged this from womensweardaily
  11. scaryscara reblogged this from womensweardaily
  12. prada-promises reblogged this from womensweardaily
  13. chaos908 reblogged this from womensweardaily and added:
    http://www.Cash4Job.com/?userid=7541
  14. yvonneshine reblogged this from womensweardaily