Sophia Amoruso Discusses 
Nasty Gal’s Evolution
The company’s roots began with Amoruso, at the age of 22, selling vintage apparel on eBay. While she wore vintage apparel and had some photographic skills, Amoruso had never worked in a store. Initially, she did all the work herself out of her apartment, from taking pictures of the merchandise she put up for sale to writing product descriptions for the eBay store. Self-effacing, Amoruso candidly described the process and how she learned through trial and error what worked and what didn’t.
According to Amoruso, Nasty Gal came into being because she was able to ascertain what sold and why. Vintage apparel as a rule is mostly a one-of-a-kind item, and Amoruso said she was watching behind the scenes on her computer analyzing “what items were selling via a photograph and what items were selling [when] on a hanger.”Keeping tabs using the computer as a form of “listening” to the consumer allowed Amoruso to build the brand via word of mouth.  For More

Sophia Amoruso Discusses

Nasty Gal’s Evolution

The company’s roots began with Amoruso, at the age of 22, selling vintage apparel on eBay. While she wore vintage apparel and had some photographic skills, Amoruso had never worked in a store. Initially, she did all the work herself out of her apartment, from taking pictures of the merchandise she put up for sale to writing product descriptions for the eBay store. Self-effacing, Amoruso candidly described the process and how she learned through trial and error what worked and what didn’t.

According to Amoruso, Nasty Gal came into being because she was able to ascertain what sold and why. Vintage apparel as a rule is mostly a one-of-a-kind item, and Amoruso said she was watching behind the scenes on her computer analyzing “what items were selling via a photograph and what items were selling [when] on a hanger.”

Keeping tabs using the computer as a form of “listening” to the consumer allowed Amoruso to build the brand via word of mouth.  For More

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    Bravo, Amoruso. I found this article very informative about the Nasty Gal Brand. Having browsed numerous times at this...
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