What Lies Ahead for Juicy Couture?
Photo by John Aquino
For spring, the fashion looked back to the brand’s Los Angeles roots, offering deliveries inspired by Hollywood’s Chateau Marmont, the beaches of Malibu, Calif., and the streets of downtown Los Angeles, among others. There were tweed moto jackets with a rocker feel paired with skinny jeans or slouchy silk track pants, plenty of novelty print dresses in feminine or bohemian shapes, as well as a group of kitsch accessories that were created in collaboration with graffiti artist Baron Von Fancy, who sat in the driver’s seat of the vintage Porsche at the center of the collection space. The company also launched a new division, Juicy Couture Sport, for spring, which has pieces that can be worn to the gym and out afterwards. The Sport line will retail from $108 to $138 for jackets; $32 to $58 for sports bras, tanks, T-shirts and sweatshirts, and $32 to $98 for bottoms. The line will hit stores at the end of December.  For More

What Lies Ahead for Juicy Couture?

Photo by John Aquino

For spring, the fashion looked back to the brand’s Los Angeles roots, offering deliveries inspired by Hollywood’s Chateau Marmont, the beaches of Malibu, Calif., and the streets of downtown Los Angeles, among others. There were tweed moto jackets with a rocker feel paired with skinny jeans or slouchy silk track pants, plenty of novelty print dresses in feminine or bohemian shapes, as well as a group of kitsch accessories that were created in collaboration with graffiti artist Baron Von Fancy, who sat in the driver’s seat of the vintage Porsche at the center of the collection space.

The company also launched a new division, Juicy Couture Sport, for spring, which has pieces that can be worn to the gym and out afterwards. The Sport line will retail from $108 to $138 for jackets; $32 to $58 for sports bras, tanks, T-shirts and sweatshirts, and $32 to $98 for bottoms. The line will hit stores at the end of December.  For More

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