Bond No. 9 to Ride the Cyber Wave
Bond No. 9 New York is hoping to appeal to the tech-savvy with its first “digital fragrance,” which doubles as a three-dimensional QR code. “The fragrance business is always doing the same thing and the same thing and the same thing,” said Bond No. 9 founder and owner Laurice Rahme. “We wanted to really capture what is going on in the world. Everybody is online. Everybody is mobile. So we have to do a fragrance for that world. It’s a different world.” Aptly named HTTP://WWW.BONDNO9.COM, the scent, which launches June 30, features an enlarged royal blue QR code on the electric yellow bottle, which customers can snap with their smartphones to purchase on the Bond No. 9 site. The code works through ads, in person or via the storied Bondmobile, which will be covered in the design. “
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Bond No. 9 to Ride the Cyber Wave

Bond No. 9 New York is hoping to appeal to the tech-savvy with its first “digital fragrance,” which doubles as a three-dimensional QR code. “The fragrance business is always doing the same thing and the same thing and the same thing,” said Bond No. 9 founder and owner Laurice Rahme. “We wanted to really capture what is going on in the world. Everybody is online. Everybody is mobile. So we have to do a fragrance for that world. It’s a different world.”

Aptly named HTTP://WWW.BONDNO9.COM, the scent, which launches June 30, features an enlarged royal blue QR code on the electric yellow bottle, which customers can snap with their smartphones to purchase on the Bond No. 9 site. The code works through ads, in person or via the storied Bondmobile, which will be covered in the design. “

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  1. owtsydedbox reblogged this from womensweardaily
  2. mannybricks reblogged this from womensweardaily and added:
    For Her : Bond No. 9 to Ride the Cyber Wave Bond No. 9 New York is hoping to appeal to the tech-savvy with its first...
  3. kalokagathias reblogged this from womensweardaily
  4. sherman19 reblogged this from womensweardaily
  5. nara04 reblogged this from womensweardaily and added:
    some shapes are just attractive right a way. This one caught my eyes immediately. Something about the color combination...
  6. nolacyndy reblogged this from womensweardaily and added:
    Tech really is EVERYWHERE-
  7. reptilia reblogged this from womensweardaily
  8. rodsmitherman reblogged this from womensweardaily
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  13. theaudacityofswope reblogged this from fleetbitchmac and added:
    um, nothing “cyber” LAUNCHES with a QR code in June, unless it’s from years ago and you’re a time traveler.
  14. anomalous-amalgamation reblogged this from womensweardaily
  15. nunzi08 reblogged this from womensweardaily
  16. dancingfancypirouettes reblogged this from womensweardaily and added:
    I don’t know how I feel about this. Consumers typically won’t buy a fragrance that they cannot smell in person.
  17. valentino-queen reblogged this from womensweardaily