Kate Spade to Self-Launch New Fragrance
In the second example of a fashion house taking its fragrance business in-house, Kate Spade will self-launch its next fragrance, Live Colorfully, in April.
“We’re creative control freaks,” said Deborah Lloyd, president and creative director for Kate Spade New York, of the decision to go its own way on this project. “We know our girl so intimately, it felt natural to do it our way from start to finish. We felt if we had the hands-on involvement, it would drive the creativity of the project. And it’s an amazing exclamation point to our 20th anniversary. It marks where we’ve been and where we’re going.”  For More

Kate Spade to Self-Launch New Fragrance

In the second example of a fashion house taking its fragrance business in-house, Kate Spade will self-launch its next fragrance, Live Colorfully, in April.

“We’re creative control freaks,” said Deborah Lloyd, president and creative director for Kate Spade New York, of the decision to go its own way on this project. “We know our girl so intimately, it felt natural to do it our way from start to finish. We felt if we had the hands-on involvement, it would drive the creativity of the project. And it’s an amazing exclamation point to our 20th anniversary. It marks where we’ve been and where we’re going.”  For More

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    You can now see the fragrance launch I worked on at KSNY! Check it out on WWD!
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