Selfridges & Co. is going big on beauty.
The store’s Oxford Street flagship will unveil its latest beauty proposition on Saturday: a service-oriented space known as The Beauty Workshop, where customers will be encouraged to shop around and choose from a variety of price points and treatments ranging from tanning to blow-dries, manicures and hair weaves.
Staffers are employed by Selfridges, rather than the brands, and have been trained to work across a variety of products and services. Subscription Required For Images & More
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