L’Oréal Paris has just launched a mobile app called My L’Oréal Colorist, designed to provide consumers with a simulated professional hair-color consultation. It is available through iTunes. After the free download, users can either scan the barcode of a L’Oréal hair-color product or answer several questions to receive a shade recommendation. Customers can also specify their desired permanence, tone and form (cream, gel or foam). For More
(Source: wwd.com)
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This is a brilliant idea!
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Ha! Another awful idea!
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