J.C. Penney Co. Inc.’s deal with Joe Fresh materialized fast, keeping pace with Penney’s rapid reinvention.

“Ron and I touched base about four months ago, he reached out to me and I told him to visit our flagship in New York,” on Fifth Avenue, Joseph Mimran, the founder of the Toronto-based Joe Fresh brand, said, recalling his first conversation with Penney’s chairman and chief executive officer Ron Johnson. “He shared with me his vision and the repositioning and transformation. For us, it looked like a great opportunity to get a very large footprint in the U.S. very quickly and to do it with someone who is visionary.” 

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