New York Yankees Launch Mobile Fragrance Promotion

On Friday afternoon, a pin-striped truck — housing a full-size replica of a New York Yankees locker room and free samples of the team’s debut fragrances — was spotted on 49th street. The “3-D mobile showroom,” created by Jeffrey Scheck, president of Scheck Outdoor Advertising, is one of a small fleet that he customizes and drives around the Tristate area to generate brand awareness and distribute thousands of samples.

“People come, try the fragrance and get the whole Yankee experience,” said Scheck, who filled the space with team memorabilia, hats, helmets and bats for photo ops. “It works. It makes people happy.”  For More

Top: A view of the New York Yankees fragrance truck.

Bottom: The New York Yankees fragrance line.

Posted 10 months ago
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