Curtain Raiser: Gucci Première Set to Launch

Gucci is gearing up to launch a new fragrance infused with Old Hollywood charm and fronted by Blake Lively.

Inspired by the couture line of the same name that made its debut in 2010 at the Cannes Film Festival, the Gucci Première eau de parfum is designed to evoke all the glitz and glamour associated with that event.

In a telephone interview, Gucci creative director Frida Giannini said the perfume is for a beautiful, successful woman who is “living her moment, whether it’s on the red carpet or at a private dinner.” Subscription Required

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[above: Gucci Première]

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New Gucci fragrance coming
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