With its nonchalant mix of sexy edge and tomboy twist, the Heimstone label has drawn comparisons to another cult French brand — Isabel Marant. Launched by Alix Petit five years ago, Heimstone has remained under the fashion radar as Petit has focused on quietly opening two stores in Paris (and, as of last week, e-commerce) rather than pursuing the spotlight during fashion week. As her profile rises, it’s becoming harder for Petit to maintain her self-described fashion outsider status. For More
(Source: wwd.com)
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