“Several people in the industry had contracted AIDS, and few were doing anything about it,” recalls Frank Toskan, who cofounded MAC Cosmetics with Frank Angelo. “We couldn’t turn our head away from it. It was right in front of us.”
The pair brainstormed how to raise funds to fight the disease, and turned to their bestselling item — lipstick — for the answer. Thus was born Viva Glam. Every cent of the $14.50 selling price is donated to the MAC Aids Fund, which serves people affected by HIV and AIDS; today, the franchise consists of 10 products. Subscription Required For More
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