PureDKNY Opens First Store

Donna Karan International has opened its debut PureDKNY store at the Westfield Century City shopping center in Los Angeles. The 2,500-square-foot store is the first of what could be several locations for PureDKNY, a DKNY offshoot specializing in relaxed clothes that launched in 1999 with the idea of dressing New York women trading their restrictive office outfits for comfortable pieces for weekends in the Hamptons.

  1. watchingtrends reblogged this from womensweardaily and added:
    PureDKNY Opens First Store
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  6. angiesdiary reblogged this from womensweardaily and added:
    So great! I love the PURE line. LOVE.
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