Designers Line Up to Support Obama

With the 2012 Presidential election cycle now in full swing, a sizeable contingent of fashion designers is working to sew up a victory for Barack Obama, under a new campaign initiative dubbed Runway to Win.

As part of the push, the Obama-Biden campaign has partnered with 22 designers to create merchandise that will raise funds for the President’s reelection efforts, WWD has learned.

The initiative will officially bow Thursday, when an e-commerce site at runwaytowin.com will launch to sell products from participating designers, who include Marc Jacobs, Tory Burch, Diane von Furstenberg, Narciso Rodriguez, Jason Wu, Alexander Wang, Joseph Altuzarra, Rag & Bone, Rachel Roy and Tracy Reese. The designs include T-shirts, tote bags, scarves and wristlets, with all proceeds going to the Obama Victory Fund.