July 2012
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June 2012
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Jockey to Launch Rachel Zoe Endorsed Intimates →
The first collection of Jockey intimates endorsed by Rachel Zoe will be hitting stores this fall. Zoe entered into a partnership earlier this year to promote a curated collection of “must have” underwear and shapewear by Jockey. All hangtags will feature a “Preferred by Rachel Zoe” tagline.
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Social Platform Discoveredd Taps Influencers →
Tastemakers in the fashion industry such as Amy Smilovic, Tory Burch, Charlotte Tilbury, Mary Katrantzou and Lorraine Candy have been tapped by social discovery platform Discoveredd to appear in a new “Spotlight” feature.
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Karl Lagerfeld Shoots Fall Campaign for Fendi →
Just call him Mr. Decisive. While Fendi’s fall collection was parading the runway in Milan in February, Karl Lagerfeld made up his mind about the ad campaign when his eyes landed on model Joan Smalls wearing look No. 44: a yellow fur coat with an orchid-inspired motif. “I said to myself backstage during the show: It’s her and her alone. No other girl — or boy — no child, only her. She had this...
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Michael Kors Latest to Take on Cybersquatters →
The courts are putting the digital world on notice when it comes to counterfeits. Social media sites, search engines, ad-word providers and even blogs are increasingly being held accountable for hosting domain names selling counterfeit goods, following a string of high-profile judgments in favor of some of fashion’s most prominent brands. The most splashy victories came this spring when both...
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