The do-it-yourself trend is emerging as one of the biggest opportunities in mass retailing as cash-strapped consumers opt to do more of their grooming routines at home.
Sales of hair colors are rising thanks to foams; minxlike nails are a hit at drugstores; at-home facial tools are picking up steam, and now, thanks to three major firms, women can get a salon-style gel manicure at home. Gel manicures have become a big business at salons because nail color stays on at least twice the time as a traditional manicure. But prices in the $50-and-up range have shoppers eager to try this service at home.
Louis Vuitton is moving closer to its goal of transforming its flagship at 1 East 57th Street at the corner of Fifth Avenue here into a larger store. Expanding the unit will be achieved by integrating an adjacent building at 743 Fifth Avenue into the existing 20,000-square-foot flagship.
“I used to be a real jeans and V-neck T-shirt guy all the time. But I’ve learned a lot from our wardrobe department and David [Burtka], my better half, loves dressing well. He’s taught me and dressed me a lot. I’m very content with either a wardrobe mistress or a better half saying: “Wear this, wear this, with these and that.””—Neil Patrick Harris in response to WWD:Your prime-time character is sartorially sharp. Are you in real life?
Benefit Cosmetics plans to bring a piece of San Francisco to SoHo in September.
Located at 454 West Broadway between Prince and Houston Streets, a 2,000-square-foot, two-story boutique is intended to serve as the brand’s flagship and will open Sept. 15, said Aurelian Lis, general manager of North America for Benefit Cosmetics.
DKNY is collaborating with Eric Daman, costume designer of the hit TV series “Gossip Girl,” to design a capsule collection of legwear for fall.
DKNY hosiery has been one of the main legwear selections of choice since the show’s inception in 2007. It’s been worn by multiple cast members, was cause for multiple DKNY hosiery on-air promotions during ‘Gossip Girl’ and is often the topic of conversation on DKNY PR Girl’s weekly Twitter party.
A successful fragrance is a critical element of a well-rounded lifestyle brand — and it’s something that the BCBG Max Azria Group has been missing. The new BCBG Max Azria fragrance could change that. Launching Aug. 1, the women’s fragrance is the result of a licensing deal struck last year between the Vernon, Calif.-based clothing wholesaler and retailer, and Fort Lauderdale, Fla.-based New Wave Fragrances LLC, the manufacturer and marketer known for the Ed Hardy, True Religion and Christian Audigier fragrances. Priced at $55 for a 1.7-oz. eau de parfum and $75 for a 3.4-oz. edp, the fragrance marks a return by the BCBG Max Azria Group to putting serious muscle behind its scent franchise that had atrophied since its agreement with former fragrance licensee Unilever Cosmetics expired in 2005. The BCBG Max Azria fragrance is being distributed to about 2,528 doors in the U.S., including Macy’s, Belk, Bon-Ton, Boscov’s, Nordstrom, Lord & Taylor, Sephora, Ulta, Von Maur, Zappos.com, Beauty.com and BCBG stores. The launch will be supported by a roughly $5 million advertising spend, and print ads shot by Camilla Akrans will break in the October issues of Vogue, InStyle, Allure and Cosmopolitan, among other publications.
LIGHTS, CAMERA, FASHION RETAILING! Neiman Marcus is summoning the lure of mid-century Hollywood with a cinematic fall advertising campaign featuring a modern-day actress, Drew Barrymore, and a celebrated photographer of the genre, Norman Jean Roy.The multipage campaign breaks in the September issues of Vogue, Vanity Fair and W, along with a digital version of the campaign for iPads in collaboration with Vanity Fair.